Rail

A smarter, more powerful way to reach commuters.

oOh!’s train station advertising is Australia’s largest; connecting with 11.5 million commuter journeys each week in 20 CBD and inner city stations throughout Melbourne.  Train station advertising communicates brand awareness to professional, affluent commuters on their daily journeys through digital Portraits, Large formats and WOW Wall animations.

Our Rail advertising platform makes brands Powerfully Unmissable by combining cost-efficient reach, unmatched coverage, unbeatable connection frequency and smart behavioural targeting across diverse Rail audience segments at scale.

 

 

Ground level interactivity.

Strategically positioned throughout main station thoroughfares and concourses, WOW Walls target transiting commuters for mass-scale impact and interactivity.

Wonderwall: The heart of Flinders St Station

Located inside the main concourse of Melbourne’s Flinders Street Station, this HD 3x6m digital video-enabled ‘Wonder Wall’ generates powerful Rail impact, reaching over 1.17 million commuter journeys every week.

 

High impact.

Large format rail panels offer advertisers superior flexibility for targeting specific demographics in key CBD and suburban stations.

 

Affluent OG1 audience.

Across Melbourne’s largest fully animated digital network, oOh!’s digital Portrait Packs target young, affluent professionals in each market across 38 Rail stations.

 

Unmissable Dominations.

Dominate and create impact through sheer scale and size to ensure your campaign and brand stays ahead of the game.

 

 

Impactful, memorable and engaging.

Structured in groups of 2, 3 or 4 screens (and varying by station), our high frequency, fully animated Consecutives deliver immersive, repeat experiences that powerfully communicate your brand story.

Our Services

oOh!DataScience™

Our global-leading DataScience capability makes brands powerfully unmissable through data integration from the most robust, formidable research and data partners.

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Creative

Through creative ideation, creative artwork development, special builds and creative production, our innovative teams make brands powerfully unmissable with cutting edge ideas.

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Content

Making public spaces better with premium content and professional content strategy for some of the world’s leading brands.

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Print

Cactus Imaging provides world-class quality printing for Out of Home formats. Cactus prides itself on fast turnarounds and the continued development of the eco-product range.

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