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Retail Media

Introducing reo: helping retailers build & monetise their retail media networks

reo makes it easy to setup a profitable retail media network

reo removes the complexity and risk of standing up an omnichannel retail media network across stores, website and apps, and off-platform channels such as Meta and Google. Leveraging the unique capabilities of oOh!media, Australia’s #1 Out of Home company, combined with partnerships with global technology leaders in Retail Media, we do the heavy lifting in establishing and operating an end-to-end retail media business for retailers, with a customer-first lens, and true partnership model.

Creating high-value media assets to help retailers realise revenue faster

reo enables retailers to make informed product and platform choices that set them up for early and sustained revenue success. The reo offering gets your assets to market faster, with a considered and integrated approach, our team will work alongside retailers in an embedded or complementary capacity, to best identify new revenue opportunities.

Our Customers

Delivering a Pathway to Retail Media Success

Retail Media Business Build

Standing up your retail media network as a trusted partner, with best-in-class expertise, screen assets, media products, and adtech.

Demand Generation

Working alongside your team either in an embedded or complementary capacity, reo will support the monetisation of your network leveraging oOh!’s 300+ sales team with endemic and non-endemic suppliers to guarantee success.

Network Extension

Access oOh!’s media inventory to fast-track your path to revenue with a unique audience extension proposition aligned with your retail footprint.

Enhanced Data and Attribution

Develop your data offering to drive incremental revenue through first party data analytics and customer insights that effectively target audiences and demonstrate campaign success through closed loop attribution.

Operations and Delivery

Seamless campaign execution and reporting with our in-house team, with additional support services including our creative agency POLY.