Latest inspiration and case studies
Advice and best practices
oOh! 2025 Wrapped
From new innovations to media-first opportunities, 2025 delivered plenty of Out of Home moments to be proud of.
July Luggage Sales Take Off In Out Of Home Campaign
Australian luggage brand July has reported huge lifts in sales, engagement and brand metrics following its first major foray into out of home advertising with oOh!media.
Out-of-home continues rewriting the rules of Australian marketing and media
Mark Fairhurst, oOh! Chief Revenue Officer shares insights into shifting mindsets in the industry, evolving technology, the ever-changing media landscape, and what’s to come in 2026.
The year Out of Home found its true chutzpah
In 2025, Out of Home ignored the rulebook, turned the volume up, and started experimenting with anything it could get its hands on, oOh!media‘s Head of Creative Josh Gurgiel writes.
Contextually relevant content is redefining audience attention in OOH
Jamie Gill, oOh! National Product Sales Director – Office and Airport, affirms the value of content in place-based Out of Home environments, commanding attention, enhancing perception, and creating trust.
Brands misled by summer marketing myths
An industry-wide perception issue that Australian’s aren’t spending over summer, causes brands to go dark and miss out on the most profitable time of the year.
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Documentation and best practices
Latest news
oOh!media expands Adelaide footprint with six new digital billboard faces
oOh!media is set to develop sixnew digital billboard faces in Adelaide, securing a contract with the South Australian Department for Infrastructure and Transport (DIT).
MOVE Go Live Announced for March
MOVE, the highly anticipated and groundbreaking new audience measurement tool for Out of Home (OOH) will be live from Monday 09 March 2026. Outdoor Media Association (OMA) media owner members and media agency MOVE license holders can book new campaigns using MOVE data from this date. The official transition to MOVE will then be effective as of Monday 16 March 2026 – with MOVE becoming OOH’s united currency and the only industry standard for campaign planning, buying and reporting moving forward. MOVE has been […]
Cancer Council WA brings SunSmart message to Cottesloe Beach with custom street furniture
As originally published via CampaignBrief WA. Cancer Council WA has partnered with oOh!media, OMD and Gatecrasher to deliver a custom street furniture installation at Cottesloe Beach as part of its latest SunSmart campaign, If You Could See UV. The special build transforms everyday street furniture into an eye-catching reminder of the invisible dangers of ultraviolet […]
Bringing the Ashes to the streets: Cricket Australia’s ‘Unmissable First Over’ via Special, Initiative & oOh!media
A first-of-its-kind media takeover with oOh!media ensured all eyes were on the first over of all five Test Matches in the NRMA Insurance Ashes Series this summer.
Airwallex delivers Australia’s biggest ever OOH screen takeover to celebrate McLaren’s F1 victory
Airwallex, has delivered the country’s biggest OOH screen takeover in an unprecedented moment in Australian brand advertising history, and a global first for motorsport sponsorship.
oOh!media serves up major brand line-up for the Australian Open
oOh!media has unveiled its largest Australian Open advertising program to date, capturing consumer attention at scale during the year’s first Grand Slam.
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