Out of Home Resources

Inspiration, resources and advice for Out of Home Advertising

Latest inspiration and case studies

ANZ Falcon®

oOh!media and POLY have taken ANZ’s iconic Falcon® campaign to new heights with multiple innovative Out of Home executions.

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2024’s Most Unmissable Out of Home Creative Campaigns

Alex Rog, Strategy Director, takes a look back at POLY’s brilliant Out of Home creative ideas that turned heads and built brand fame this year.

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POLY’s Josh Gurgiel Picks His Favourite OOH Work From 2024

Out-of-home has been having a global moment in 2024. Spend in the channel continues to grow, as does its sophistication with presentation.

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The Joker: Folie à Deux

oOh!media and POLY launched a striking activation at Flinders St station, shining the spotlight on the highly anticipated film Joker: Folie à Deux.

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BINGE: House of the Dragon Season 2

A dragon on the loose in Sydney not only set fire to a billboard, but set tongues wagging as the latest example of a faux out-of-home (FOOH) stunt using the power of CGI.

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Brownes Dairy and MITP Agency work up a sweat for CHILL +Protein out of home campaign

Brownes Dairy and MITP Agency have launched the brand’s new high-protein products via a new outdoor campaign, with bus stop placements spanning across the greater Perth area.

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Advice and best practices

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December 18, 2024

Retail Media

The Rise of Retail Media: Unlocking New Revenue Streams

reo and Broadsign have partnered with Power Retail to create this comprehensive eBook, packed with insights, strategies, and actionable steps to help retailers unlock the full potential of RMNs.

December 4, 2024

Retail Media

5 Predictions for Retail Media in Australia and New Zealand in 2025

Explore 5 key predictions for retail media in Australia and New Zealand in 2025, highlighting its rapid evolution, the growing influence of retail media networks, and their full-funnel impact on advertising and shopper engagement.

November 18, 2024

Advice

Billboards Drive Brand Fame and Connect with Consumers at Scale

In today’s fragmented media landscape, Out of Home advertising with billboards remains one of the most powerful tools for brand recognition.

November 6, 2024

Advice

Unlocking ROI with Data-Driven Out of Home (OOH) Advertising Strategies

Emmalee Crellin, oOh! Head of Data Sales, discusses how marketers can ensure their Out of Home campaigns can deliver measurable results.

November 5, 2024

Advice

Long Read: Uncovering Australia’s most popular OOH locations

A look inside Australia’s Out of Home industry, as originally published in AdNews.

November 1, 2024

Retail Media

Retail Media Networks: A Retailers Guide to Success

Discover how Retail Media Networks (RMNs) can transform your retail strategy. Learn about their benefits, types, and implementation tips to maximize revenue and enhance customer engagement.