Making your brand unmissable
Of the many challenges that marketers face today, reaching the right audience at the right moment remains key.
Our inherent connection to Australians, as they live their lives, means we can deliver the reach you need whether you are building or activating your brand.
Our cutting-edge technology delivers dynamic campaigns, we have the flexibility to work with you according to your unique objectives, and as leaders in Out of Home we can deliver a proven return on investment for your media campaign.
Together we can make your brand unmissable.
Ingham’s Chicken took an audience-led approach to plan placement for their ‘The Free Ranger’ whole chicken campaign, leading to a 30% increase in buyers.
SFI Health set out to raise awareness of their Flordis KeenMind product amongst a business audience. Using an audience-led approach oOh!’s Quantium data capabilities ascertained consumer spend in the sector mapped against oOh!’s CBD and Qantas lounge audience through transactional data.
With an objective to raise brand awareness of the Flipspot textbook resale app and increase app downloads, encouraging students to turn their unwanted textbooks into cash, Flipspot’s campaign targeted students as they went about their day with oOh! Study and Rail.
NASH + BANKS is an online platform for change. A one-stop-shop for people looking to curate their lives with products that have a positive impact. As a young, online, platform for change, Nash+Banks were looking to drive brand awareness, sales and connect with a highly relevant and highly contextual audience.
Working hand in hand with our content arm Junkee Media, oOh! and the Junkee team collaborated on a brand campaign for Junkee that would amplify its brand presence and awareness through big impact, create intrigue and conversations around the brand and position Junkee as a fun, playful and intelligent brand to people aged 16 to 39.
The objective was to take Google’s real search results (first party data) and apply them to panels at the most contextually relevant moments within pre-determined pillars of ‘Local’ and ‘Sports’.
Doritos pushed the creative boundaries to deliver an Unmissable campaign at oOh!’s Newtown supersite. Doritos Food Truck Classics were brought to the street with an immersive campaign, lit with neon roof signage and special built in seats in an innovative and creative attempt to capture commuter attention.