Bringing campaigns to life through powerfully unmissable creative solutions
Out of Home advertising provides a world of creative opportunities to inspire and immerse audiences, engage and drive action. It can act as the entertainer, educator, informer, disruptor, innovator, storyteller or activist – anything you want it to be.
Our Creative Service team provides expertise in solving business challenges while bringing innovative ideas to life.
Why is Out of Home creative so important? Creative has a huge impact on campaign performance, delivering 41% of Out of Home ROI.
Introducing oOh! motion
We are bringing down the barriers, to make it easier for brands to extend their social, online and traditional video assets to connect and engage with their audiences at scale. With over 8,800 full motion screens in Retail, Airports, Office Towers, Universities, and Rail stations, a single piece of creative can now have maximum impact!
Make your video assets work harder
oOh! motion represents an efficient screen extension opportunity for brands already creating motion assets for online & traditional formats, giving them the power to use these assets to reach up to 71% of Australians (14.5m) every week in brand safe environments. And what’s more, POLY – oOh!’s creative innovation hub – can help tailor to a variety of Out of Home screens.
Why use motion in Out of Home?
Quite simply – because it’s more effective at capturing attention on the move. Our POLYGRAPH Creative Effectiveness study – which uses anonymised consumer transactional data from 130 Out Of Home campaigns to identify creative attributes that correlate to the highest shift in sales performance, showed advertisers and brands using the full motion capabilities of the oOh! network saw +187% increase in buyers (vs those that used static digital only). This was over 16x greater than the broader category. Further to this brands that used motion creative saw a 66% increase in the number of new customers. This is over 3x greater than the broader category.*
Awareness. Consideration. Action
oOh! motion allows brands to reach their audiences where they work, play and shop across oOh!’s network of 9,500 full motion-enabled Out of Home screens. Brands can select from various tiered investment and reach options, enabling them to build awareness, drive consideration and influence actual spend on the direct P2P using existing motion assets.
*Source: oOh! Polygraph, uplift in buyers over campaign period for brands using motion creative vs. brands that ran non motion creative, 15 campaigns, based on analysis by CommBankIQ
Creative solutions for brand challenges
With over a decade of experience our creative services team are strategic and creative thinkers who develop the creative solution to your challenge. Each creative solution is prepared with a strategic rational shaped by oOh! Data Science insights to ensure maximum engagement with the right audience and across the right products.
Creative Artwork Development
Contextually relevant messaging across our asset mix
Contextual relevance is critical to any campaign and research continues to tell us that contextually relevant messaging is proven to be 19% more effective, our team considers optimal creative placement for all oOh! assets, and maximises the unique benefits of every environment.
Special Builds & Creative Production
Immersive experiences across oOh!’s physical assets
Our Creative team thrives on bringing ideas to life to create truly memorable experiences at scale. Whether your idea is big, small, or totally out of the ordinary, we can make it happen.
Our unrivalled digital network paired with data feeds make messages more meaningful.
Dynamic messaging based on unique triggers can help reach the right audience with the right message at the right time, be it the weather, time of day or live social data. Our team of Digital Display experts can build the perfect tailored solution for you.