Government Entities

A trusted partner with unmatched scale and reach

oOh! is celebrating 30 years of business and is Australia’s largest Out of Home media and advertising company. From home-grown beginnings, we are now the market leaders across all public space media channels, with deep connections throughout the thousands of communities in which we operate.

We deliver

For our government partners, we deliver:

• A dedicated Commercial team to oversee all contract management activities
• Expert Mobilisation and Construction teams with the resources ready to go
• An experienced Government Relations team to assist with Local, State and Federal regulatory matters
• Work Health and Safety systems that are certified to international standards
• Australia’s most experienced Out of Home Sales team to promote our network of signage assets to small, medium and large advertising clients
• Unmatched data capabilities through Smart Reach, our market leading Out of Home planning and delivery tool that builds campaigns informed by both audience movement and robust transactional data, across all our assets. Our tool enables clients to reach on average 25% more category buyers.

Case study // Smart Cities “SOPA”

oOh! and Sydney Olympic Park Authority (“SOPA”) have enjoyed a partnership for over 12 years – one that continues to grow through innovation.

Originally selected as preferred tenderer to operate a number of large format billboards within SOPA’s 640 hectare estate, oOh! and SOPA have co-operatively and collaboratively expanded the asset base over the years to incorporate new large format billboard locations.

oOh! has also invested in digitising the ‘spectacular’ billboard which faces the busy Homebush Bay Drive, incorporating elements of urban design to ensure the structure took on a modern, aspirational feel and included the updated brand of SOPA itself.

The digital sign, with a display area of 17.92m x 4.39m, was converted in 2017 after engagement with engineers, visual impact and traffic safety experts, town planners and landscape designers, who oversaw a re-vegetation program at the base of the sign structure.

Through digitisation, SOPA now has easy access to guaranteed display time on the sign to publish their own content promoting events, social activities and other programs within the Park. This content is uploaded and published by SOPA at the click of a few buttons via oOh! Creative Scheduler, our self-service portal that enables designated commercial partners to utilise their assets to drive community engagement and economic participation within their estates.

Installed in 2020, oOh!’s ten wayfinding kiosks at SOPA incorporate a dedicated screen for wayfinding and community information. This allows SOPA to increase visitor engagement by understanding who is spending time in the precinct and what their needs are and showcasing local businesses through a digital business directory. The offering includes access to free public WiFi and include sensors, which allow the team at SOPA to monitor temperatures and other environmental factors.

Case study // Emergency Messaging

Digital signs can be quickly adapted to provide emergency messaging in times of natural disaster, and for geographically-targeted missing person alerts. This allows commercial partners (councils, transport authorities) in situations of high emergency, to utilise network assets in their territory to broadcast emergency messages.

To date, the service has been adopted by partners such as Sydney Trains, Brisbane City Council and most recently in 2019, The City of Adelaide leveraged oOh! Street Furniture to demonstrate the severity of the weather hitting the city and informed those who were sleeping rough where to go for extra support.

Case study // National Gallery of Australia

oOh! and the National Gallery of Australia joined forces to present the nation’s largest outdoor art event ever across our signage network. The six-week Know My Name national art event featured images of 76 works of art by 45 women-identifying artists from the National Gallery of Australia’s collection on more than 1,500 locations across oOh!’s Billboard, Street, Retail, Office, Café, Venue and Airport networks, reaching over 12 million Australians in both capital cities and regional areas.

Sally Smart, artist and member of the National Gallery of Australia Council, said the collaboration with oOh! helped strengthen the Know My Name initiative by taking works of art to people around Australia, from major cities through to regional areas. “Recognising and celebrating the work of women artists is the first step in addressing inequality and we hope that as many people as possible see their art, hear their stories and know their names,” she said.

Case study // Community messaging COVID-19

oOh! has supported the community and our government partners throughout the COVID-19 pandemic.

oOh!’s priority has been to provide the government with a national Out of Home campaign to push their official government message. In conjunction with Out of Home government messaging, our printing partner Cactus has taken the Government messaging and created social awareness packs for our commercial partners to help protect staff and customers by practicing social distancing to ensure safety and wellbeing over this period.

oOh! is committed to supporting the community during COVID -19 and making public spaces better and safer, in what is a challenging moment for the community.