A smarter, more powerful way to connect to students
oOh! university advertising is the simplest and most powerful way to connect with students on their turf across Australia at scale. Covering more than 100 Uni and TAFE campuses nationwide, our Study network reaches over 1.2 million students with 220 digital screens and 120 static panels in student hubs on campus, paired with experiential activations and Junkee content for enhanced engagement opportunities.
oOh!’s 225 digital panels deliver powerful university advertising through on-campus brand engagements, strategically placed in high-dwell, high reach social hubs including main student thoroughfares, meeting points, student lounges and café and bar areas.
oOh!’s 100 classic Unilite panels create effective, dominating brand reach campus-wide, targeting high dwell, high reach social hubs including bars, student lounges, meeting points and main thoroughfares.
ABC content with a focus on arts and entertainment news runs in the Study content loop, as well as youth content from Junkee Media, Australia’s #1 in Youth publishing. Localised on each campus with campus news updated by each local campus body providing students with a digital message board containing upcoming events and services.
oOh! Content can also offer dynamic smart ads, including RSS feeds, weather-trigger messaging and time-targeted creative.
oOh!’s experiential division activates campuses nationally providing with unique experiential opportunities, from product sampling to bespoke events and beyond.