Sources -
1. MOVE 1.5 | Reach (%) | People 14yrs+ | 7 days
2. oOh! POLYGRAPH, uplift in buyers over campaign period for brands using motion creative vs. brands that ran non motion creative, 15 campaigns, based on analysis
by CommBankIQ
3. oOh! POLYGRAPH, uplift in buyers and proportion of new customers over campaign period for brands using motion creative vs. brands that ran non motion creative, 15 campaigns, ‘Polygraph analysis based on bank customer spend data from CommBank iQ