Audience

People cross the road on a Sydney street in the evening

Intelligence Hub

From roadside billboards, to shopping centres, office towers, cafes and tertiary campus’ we're tracking audience patterns for an increased understanding of trends in audience movement and behavior and to provide actionable insights to inform campaign planning.


The Audience Intelligence hub provides access to audience patterns and insights, deep dive into specific geographies and generations to understand behavior in the here and now as well as a look to the future.


You can also access our monthly Pulse reports via the hub, for a tailored view on the latest mobility and transaction data.

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KEY AUDIENCE HEALTH STATS

92%

9%

101%

Recovery of oOh! Retail and Roadside audiences

Increase in oOh! audience

Regional audiences recovered to normal levels

Week ending 10th January 2022 vs. Rolling 52-week non-lockdown period

Week ending 10th January 2022 vs. Rolling 52-week non-lockdown period

Week ending 29th November 2021 vs. same week 2020

1

1

2

AUDIENCE RESURGENCE

Roadside and Retail Audience Recovery

Source: Dspark data, 3,200+ Roadside and 500+ Retail locations, week ending 10th January 2022 vs. weekly volumes across oOh! networks to a ‘rolling 52-week non-lockdown’ period. This means audience volumes are compared to average weekly contacts across the past 52 weeks where there were no restrictions or lockdowns in place based on markets selected. (1)

Dspark data, 3,200+ Roadside and 500+ Retail locations, week ending 29th November 2021 vs. same week 2020 (2)

SENSE OF PLACE

How Audiences Look Across Our Networks

Office

67%

Café

69%

Retail

91%

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Roadside

92%

oOh! Study Asset Icon

Study

71%

230 M

weekly contacts

198 M

weekly contacts

15.8 M

weekly contacts

335 K

weekly contacts

3.6 M

weekly contacts

Source: Dspark data, 3,200+ Roadside and 500+ Retail locations, Café, Office, Study total volumes week ending 10th January 2022 vs. weekly volumes across oOh! networks to a ‘rolling 52-week non-lockdown’ period. This means audience volumes are compared to average weekly contacts across the past 52 weeks where there were no restrictions or lockdowns in place based on markets selected.

LOCATION

Audience Insights by State

As audiences return strongly to out of home environments, each state has managed Covid-19 in their own way. 


With experiences ranging from localized outbreaks to lockdowns, Australians across all states have demonstrated a confidence to return to regular behaviour as restrictions are lifted. 

Source: Dspark data, 3,200+ Roadside and 500+ Retail locations, week ending 10th January 2022 vs. weekly volumes across oOh! networks to a ‘rolling 52-week non-lockdown’ period. This means audience volumes are compared to average weekly contacts across the past 52 weeks where there were no restrictions or lockdowns in place based on markets selected.

Get the full story in our Pulse report

SPOTLIGHT

Pulse Report

In our final edition of the Pulse Report for the year, we identify some of the biggest changes we have seen as a society over the last two years and look at what we can expect as we enter a COVID-normal world. 


We also look ahead to what Summer may hold for us given our freedom from lockdowns. We can expect to be spending more time out and about, returning to the office and spending more in general. It’s an exciting time for brands.


Lastly, we celebrate some of the creative and innovative ways our in-house creative team are transforming the classic bus shelter to create impactful and memorable campaigns for our clients. It’s all about creating a lasting customer experience.

TALKING ABOUT YOUR GENERATION

Generational Insights

Are you interested in the Covid-19 impact to different generations? Detailed reports are available on request.

STUDENTS

GEN Y

GEN X

BABY BOOMERS

6x

77%

91%

81%

more likely to shop more in bricks and mortar than reduced purchase instore.

expect their ability to buy products and services will be maintained or increase in the future.

intend to maintain or increase time spent outdoors once restrictions are lifted.

believe their ability to purchase products and services in the future will be unimpacted.

GET IN TOUCH

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