Audience

People cross the road on a Sydney street in the evening

Intelligence Hub

From roadside billboards, to shopping centres, office towers, cafes and tertiary campus’ we're tracking audience patterns for an increased understanding of trends in audience movement and behavior and to provide actionable insights to inform campaign planning.


The Audience Intelligence hub provides access to audience patterns and insights, deep dive into specific geographies and generations to understand behavior in the here and now as well as a look to the future.


You can also access our quarterly Pulse reports via the hub, for a tailored view on the latest mobility and transaction data.

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KEY AUDIENCE HEALTH STATS

105%

104%

Regional audiences recovered to normal levels

Recovery of oOh! Retail and Roadside audiences

Week ending 13th June 2022 vs. Rolling 52-week non-lockdown’ period ¹

Week ending 13th June 2022 vs. Rolling 52-week non-lockdown’ period¹

AUDIENCE RESURGENCE

Roadside and Retail Audience Recovery

Source: .Dspark data, weekly volumes, 3,200+ Roadside and 500+ Retail locations, Week ending 13th June 2022 vs. average weekly contacts, rolling 52-week non-lockdown/restricted period. (1)

SENSE OF PLACE

How Audiences Look Across Our Networks

Office

112%

Café

108%

544 K

weekly contacts

Retail

105%

oOh Road Asset Icon

Road

106%

oOh! Study Asset Icon

Study

93%

271 M

weekly contacts

223 M

weekly contacts

27 M

weekly contacts

5.3 M

weekly contacts

Source: Dspark data, weekly volumes, 3,200+ Roadside and 500+ Retail locations, Week ending 13th June 2022 vs. average weekly contacts, rolling 52-week non-lockdown/restricted period.

LOCATION

Audience Insights by State

As audiences return strongly to out of home environments, each state has managed Covid-19 in their own way. 


With experiences ranging from localised outbreaks to lockdowns, Australians across all states have demonstrated a confidence to return to regular behaviour as restrictions are lifted. 

Source: Dspark data, weekly volumes, 3,200+ Roadside and 500+ Retail locations, Week ending 13th June 2022 vs. average weekly contacts, rolling 52-week non-lockdown/restricted period.

Get the full story in our Pulse report

SPOTLIGHT

Pulse Report

On The Pulse

This quarter, we hear from oOh!media’s Acting Chief Product Officer Bel Harper, who explores the benefits of planning and buying to audience. We also hear from Strategic Planning Director Tess Fellows, about how brands can make the most of this year’s Season of Spending – the eight-week retail period in the lead up to Christmas.


Audiences On The Go

With Summer well and truly behind us, we look at how audiences have moved across the March to May period and review some of the key highlights of Road, Retail, Office and Study across Australia.


The Take Away

Wrapping up this edition of the Pulse Report, The Take Away deep dives into the Georg Jensen case study from the “Tale of Two Funnels” article which used oOh!’s Better Way To Buy proposition to achieve some amazing results.

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