Audience

People cross the road on a Sydney street in the evening

Intelligence Hub

From roadside billboards, to shopping centres, office towers, cafes and tertiary campus’ we're tracking audience patterns for an increased understanding of trends in audience movement and behavior and to provide actionable insights to inform campaign planning.


The Audience Intelligence hub provides access to audience patterns and insights, deep dive into specific geographies and generations to understand behavior in the here and now as well as a look to the future.


You can also access our monthly Pulse reports via the hub, for a tailored view on the latest mobility and transaction data.

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KEY AUDIENCE HEALTH STATS

93%

18%

112%

Recovery of oOh! Retail and Roadside audiences

Regional audiences recovered to normal levels

Increase in oOh! audience

Week ending 31st May 2021 vs. same week 2019

Week ending 31st May 2021 vs. same week 2019 

Week ending 31st May 2021 vs. same week 2020

AUDIENCE RESURGENCE

Roadside and Retail Audience Recovery

SENSE OF PLACE

How Audiences Look Across Our Networks

Office

72%

Roadside

96%

Retail

90%

Café

75%

Study

89%

Source: Dspark data, 3,200+ Roadside and 500+ Retail locations, Café, Office, Study total volumes May 31st, 2021 vs. same week 2019

LOCATION

Audience Insights by State

As audiences return strongly to out of home environments, each state has managed Covid-19 in their own way. 


With experiences ranging from localized outbreaks to lockdowns, Australians across all states have demonstrated a confidence to return to regular behaviour as restrictions are lifted. 

Get the full story in our Pulse report

SPOTLIGHT

Pulse Report

Towards the end of 2020 the ABS reported that around one in five (22%) Australians had started or intended to start new courses, or changed their studies, because of the effect Covid-19 had on their existing employment or studies. The majority of Australians surveyed made this change to increase their job skills or compulsory job training (61%), however almost two in five had either started or intended to start new courses to increase job prospects or to help get a job (36%), and almost one in three explored studying simply due to their interest in a topic (31%)*.


Whatever the reason, it’s clear that Australians have a strong intention to hit the books and are turning to higher education and/ or training to provide both security and assurance for their futures. So, what does the education sector look like in 2021 and beyond? This month’s edition of The oOh! Pulse Report takes a closer look at what’s happening on the ground and around the country and what the future of education looks like, shining a light on the future of skills and education 2.0.


ATTITUDES AND INTENTIONS

A View Towards the Horizon

Keeping a finger on the pulse when it comes to Australians view of the here and now as well as a view towards the future, independent longitudinal research by Dynata Research agency of more than 4,400+ Australians ensures brands are kept ahead of the COVID-19 curve.

Source: oOh!media Pulse Report | Timing Wave 1: 1st- 4th May, 2020 Wave 2:18th- 19th May, 2020 Wave 3: 1st -3rd June 2020 Wave 4: 24th - 28th July 2020 Wave 5: 2nd -9th October 2020| Research Panel: Dynata| Australians aged 16+, n=4,479

TALKING ABOUT YOUR GENERATION

Generational Insights

Are you interested in the Covid-19 impact to different generations? Detailed reports are available on request.

STUDENTS

GEN Y

GEN X

BABY BOOMERS

6x

77%

91%

81%

more likely to shop more in bricks and mortar than reduced purchase instore.

expect their ability to buy products and services will be maintained or increase in the future.

intend to maintain or increase time spent outdoors once restrictions are lifted.

believe their ability to purchase products and services in the future will be unimpacted.

GET IN TOUCH

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