A smarter, more powerful way to engage professionals.
oOh! office advertising empowers brands to target CBD professionals while they are at work, reaching 3 million professionals through 4,000+ full-motion digital screens in over 650 prominent Australian office towers.
Through smart behavioural targeting, we’re able to scale professional audiences in high dwell, high-frequency captive environments to deliver efficient reach and superior engagement.
oOh! 0ffice advertising gives direct access to 18-year-old+ white-collar, higher-income workers. This includes an elite audience comprising the elusive C-suite executive, who drives to work, watches little commercial television and rarely reads newspapers or magazines.
With an average dwell time of 40-60 seconds and an average frequency of 7x per day, oOh!’s Office Screens connect brands with professionals in a tranquil, habitual and brand-safe environment. oOh!’s Office network comprises of lobby screens close to elevators reaching all incoming traffic, with screens positioned inside elevators reaching all inbound and outbound traffic and drive frequency.
oOh!’s office advertising content strategy delivers snackable ABC news focusing on business, technology and finance, as well as in-house content from The Upsider: an exclusive lifestyle content platform curated especially for the Professional audience.
The Upsider covers key verticals including Food & Drink, Arts & Entertainment, Style & Design and Travel, enabling brands to reach 3 million professionals through quality content at scale delivered off-line, on-line and on-social.
Our Office network can also deliver dynamic smart ads, including RSS feeds, weather-trigger messaging and time-targeted creative.
oOh! Office offers unique activation opportunities, including lift wraps, product sampling, special events and on-site promotions.