Prime Sydney site upgraded as oOh! bolsters digital portfolio

oOh!media continues to expand its leading Out of Home presence on Sydney’s lower north shore with the launch of the biggest digital billboard on Military Road in Mosman.

Positioned in one of Australia’s most affluent areas, oOh! is opening doors for more brands to leverage the high-impact site on one of the city’s busiest arterial roads.

Located near Spit Junction, the oOh! Signature Series site commands a prominent position sitting above traffic headed into the CBD from both Mosman and Sydney’s Northern Beaches. The site has always been a highly desirable, in-demand asset for premium, well-known brands and advertisers seeking unrivalled impact and deeper engagement. Its conversion to digital means more clients will be able to harness the power of the location to connect with consumers and take advantage of flexible creative changes.

Noel Cook, oOh!’s Chief Commercial and Operations Officer, said the upgrade further cemented the company’s position as a leader in the sector when it came to digitisation and the resulting benefits for advertisers.

“We now have yet another iconic digital billboard in our network that more advertisers and agencies will be able to utilise as part of their media mix.

“This location is a key commuter route, enjoying a higher than average dwell time for a massive volume of traffic, which is something big name brands have realised to their advantage over the last few years,” he said.

“There is great strategic value in adding this site to our already compelling local presence in Mosman, and we will continue to invest in similar projects that build upon on our market-leading presence nationally in the months ahead”.

The digital billboard further strengthens oOh!’s leading local network, which includes the remaining classic sign on the bridge targeting outbound traffic, retail panels inside the adjacent Bridgepoint shopping centre, 28 digital street furniture assets across Mosman, plus a large format digital portrait at Cremorne, all enabling multiple touchpoints for brands.