Jetstar has turned Australia’s busiest train stations into airports, via Thinkerbell, oOh!media and Wavemaker
Right now, Australians are returning to offices in record numbers. And while it might feel like work has only just begun, the truth is, most Aussies have been working flat out from their homes, garages or cars without a break for a while now. So even if you’ve only been back in the office for a week, Jetstar knows, it’s still time for a holiday.
To celebrate Jetstar’s 17th birthday, Jetstar is asking commuters who catch a train, to also ‘catch a plane’.
In a remarkable media takeover of two of Australia’s most prominent and iconic stations, over 50 digital screens in the station are being used to track an aircraft’s flight path, with free flight vouchers for those who can scan and catch the plane. Every available screen across Flinders Street Station (Melbourne) and Central Station (Sydney) will be working together to help passengers catch vouchers ranging from $50-$500.
Jetstar’s Chief Customer Officer Alan McIntyre said: “We’re excited to be sharing our birthday celebrations with our customers at a time when demand for leisure travel is at the strongest it’s ever been.
“There’s no doubt there’ll be lots of keen travellers at Flinders Street and Central Stations to snap up these travel vouchers to put towards their next trip.”
The activation utilises every digital oOh!media screen available across both stations for 24 hours.
Neil Ackland, Chief Content, Marketing and Creative Officer from oOh!media says: “When it comes to reaching people at scale and engaging Australians at key moments throughout their day, there’s simply no substitute for Out of Home media. Big, bold and technologically creative, this campaign showcases Jetstar in a unique and innovative way, and is sure to drive engagement, brand recognition and bookings. It’s been a real highlight to work with Jetstar, Thinkerbell and Wavemaker on such a fun campaign as people start flying again in greater numbers.”
Adam Ferrier, Chief Thinker at Thinkerbell says: “It’s been great working with Jetstar to shake up Australia’s commute and remind everyone that a relaxing holiday is only a few clicks away. Using all the station media so it’s all joined up to create a completely immersive customer experience is pretty fun.”
- Group Marketing Manager – PR & Content: Kelly Ogilvie
- Regional Manager – Marketing & PR – Jodie Rochetich
- Senior Content Marketing Advisor ANZ – Marli Muto
- Content Marketing Advisor ANZ – Elise McKeon
- Thinker: Maddy Verma
- General Manager – Media: Ben Shepard
- Lead Thinker – Earned Media: Tarah Miller
- Design Tinker: Morgan Brown
- Production Tinker: Katie Ayling
- National Head Production Tinker: Grant Anderson
- Creative Tinker: Elsa Caruso
- Executive Creative Tinker: Tom Wenborn
- Production Tinker: Paul Leaning
- Chief Thinker: Adam Ferrier
- Head Thinker: Nick Bennett
- Prue Sedgeway – Group Business Director
- Pip O’Brien – Business Director