Barbie’s World Shines Bright in Out of Home
Already a star in her own right, Warner Bros Australia and Essence Mediacom set out to elevate the Barbie brand to new heights. Ahead of the highly anticipated Barbie movie release, their goal was to elevate Barbie’s brand fame, by tapping into the immense power of our multi-format Out of Home assets, solidifying the notion that we truly live in a Barbie world.
Painting the Town ‘Pink’
Barbie has become the iconic symbol of winter, colouring Out of Home in a delightful and vibrant shade of pink. From a custom-designed bus shelter that beckons audiences to step into Barbie’s world to Margot Robbie’s larger-than-life 3D Anamorphic portrait where she literally steps out of the box, our creative and eye-catching special builds by POLY have captivated audiences and propelled the Barbie brand to new heights.
Classic Large Format Billboard
Our creative and innovation hub, POLY, has produced a dazzling large format classic billboard exclusively for our Taylor Square site. Using specialist lightweight ‘Spangley’ material featuring thousands of signature Barbie pink and white sequins, the creative is more art than ad, on Sydney’s Oxford Street.
Special bus shelter Build
In Brisbane’s Fortitude Valley, POLY has created a special build bus shelter that features a pink sofa, setting the stage for the perfect date night with Ken! This small format bus shelter build captures attention and creates a memorable experience for all who encounter it.
In the heart of Melbourne, Barbie takes on a larger-than-life form, literally stepping out of the Portrait box. This mesmerising creative is located at our premium ‘The Bourke’ 3D Anamorphic site making it a truly unmissable activation.
By strategically targeting locations such as Chadstone, Melbourne’s fashion capital, the brand is contextually relevant near retail stores and the box office, where Barbie merchandise and tickets are in high demand.
By leveraging these Out of Home activations, Barbie’s brand fame has soared to new heights, capturing the hearts and imaginations of audiences right across the country.
Increase brand exposure, and boost sales through our diverse range of multi-format assets