Posted in
Case Studyon
Mahindra
+%
increase in awareness
%
took action post-campaign
+%
uplift in consideration
The campaign objective
Increase brand trust, recall, and awareness, to drive dealership foot traffic, test drives, and sales.
The oOh! Solution
Engage Mahindra’s target audience across our Billboard, Rail, and Retail networks nationwide, utilising proximity to dealerships.
What did the data tell us
Delivering strong brand growth, the campaign saw, major increase in awareness and consideration, alongside generating interest in purchase. With 8 in 10 taking action post-campaign, the multi-format approach effectively drove traffic both online and in-person to dealerships.
Key Insights:
+%
increase in awareness
%
took action post-campaign
+%
uplift in consideration
