Posted in
Case Studyon
Bundaberg Brewed Drinks
+%
increase in buyers
+%
increase in units sold
+%
increase in brand penetration
The campaign objective
Ensure Bundaberg Brewed Drinks stands out and remains highly visible throughout the Summer season, reinforcing its presence as a premium non-alcoholic brand.
The oOh! Solution
Engage consumers with impact over Bundaberg’s key summer retail period across our Road network in the key markets of Sydney, Melbourne, and Brisbane.
What did the data tell us?
Outperforming competitors with increased amounts of purchase and transaction frequency, the campaign exdpanded Bundaberg Brewed Drinks’ reach among high-affluence consumers and older demographics, successfully reinforcing its premium positioning and driving higher buyer growth.
Key Insights:
+%
increase in buyers
+%
increase in units sold
+%
increase in brand penetration
