Home Inspiration Drumstick

Posted in

Case Study

on

Drumstick

Bus shelter advertising in Newtown, special build with Drumstick Saucy

The campaign objective

Make the launch of their newest product range, Saucy, unmissable.

Digital retail advertising panel in Queensland, Drumstick Saucy campaign

The oOh! Solution

Engage Drumstick’s target audience across our Street, Retail, and Billboard networks nationwide with bespoke, high-impact special builds across bus shelters and retail centres.

What did the data tell us

Delivering strong sales growth, and lasting brand impact, the Drumstick Saucy campaign showed major uplifts in buyers and sales, alongside sustained awareness, consideration, and purchase intent. With 8 in 10 taking action post-campaign, the creative-led multi-format approach effectively turned trial into ongoing engagement.

Key Insights:

Digital retail advertising panel in Melbourne, Drumstick Saucy campaign

May 15, 2026
Case Study

Airwallex

As a new brand in the B2B fintech space, Airwallex sought to build awareness with precision, launching their first brand campaign with high-impact and minimal wastage.

Bus shelter advertising in Sydney, featuring Twisted Treats creative
May 14, 2026
Case Study

Twisted Treats

Seeking to accelerate summer sales by driving awareness and consideration, Twisted Treats served up a multiformat Out of Home campaign across our Billboard, Street, and Retail networks.

Digital billboard in Australia featuring Pepsi Max advertising
May 14, 2026
Case Study

Pepsi Max

Looking to grow market share beyond supermarket and convenience stores, Pepsi Max set their sights on making themselves the drink of choice when eating out or ordering takeaway.

January 16, 2026
Case Study

Mahindra

Mahindra utilised the strength of our Billboard, Retail, and Rail networks to drive brand awareness, consideration, and trial.

Digital advertising in office lobby, Barangaroo Sydney
October 20, 2025
Case Study

July Luggage

With strong growth goals, July set out to drive brand awareness, aspiration and brand salience for their premium luggage, by engaging high-value travellers and professionals.

Digital advertising screen in Sydney Metro Martin Place rail station, Mountain Culture creative
September 25, 2025
Case Study

Mountain Culture Beer Co.

When Dry July, traditionally the slowest month for beer sales, collided with broader retail headwinds, Mountain Culture recognised the need to go beyond tried-and-true tactics to maintain momentum.

Previous:
Next: