Asahi Beverages marked the launch of Hard Rated’s latest flavour in their range by going full orange.
Unleashing a low fizz, with a sweet and zesty orange flavour, Asahi are driving Hard Rated as Australia’s leading white spirit premix, with Hard Rated Alcoholic Orange delivering a tangy orange hit that’s been missing on shelves.
Their latest OOH campaign made a bold statement with standout 3DA on our Melbourne Central pillars and striking orange bus shelter special builds.
Extending across street, rail, retail, and billboard networks, the campaign brought Hard Rated Orange to life with impact as vibrant as the flavour itself.
