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Campaign Inspiration

Showcasing brands using data and creative to maximise ROI

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  • Digital advertising screen in Sydney Metro, Asahi Hard Rated creative
    September 17, 2025
    Creative Inspiration

    Hard Rated – Alcoholic Orange

    Hard Rated marked the launch of the latest flavour in their range by going full orange with striking 3DA and bus shelter special builds.

  • September 8, 2025
    Case Study

    Lite n’ Easy

    Lite n’ Easy connected with their audience over the New Year, across our Road and Street environments, to help them reach their health goals.

  • Digital advertising in retail centre Australia, Melbourne, with Swaovski creative
    September 8, 2025
    Case Study

    Swarovski

    Swarovski connected with Australians across our Street and Retail environments to drive consideration throughout the critical retail period from November to December.

  • Bus shelter advertising in Sydney, Mobile Muster "However It Dies" special build
    August 26, 2025
    Creative Inspiration

    Mobile Muster ‘However It Dies’

    Mobile Muster turned three classic bus shelters into interactive art installations to drive change in phone recycling behaviour.

  • Out of Home activation advertising Melbourne train rail station, Flinders Station
    July 17, 2025
    Creative Inspiration

    Rexona whole body deodorant

    Rexona mapped their message along the consumer journey, getting in front of customers at multiple touchpoints across our Street, Billboard, and Rail networks.

  • Melbourne bus shelter advertising special build, Oak 'heat your Oak' campaign
    July 7, 2025
    Creative Inspiration

    OAK ‘Heat Your OAK’

    Bringing the heat to the streets on cold winter days, Oak dared people to rethink how they enjoy their favourite flavoured milk by heating it up.

  • Commbank immersive Out of Home campaign
    June 24, 2025
    Creative Inspiration

    POLY’s Josh Gurgiel Picks His Favourite OOH Work From The First Half Of 2025

    Josh Gurgiel, head of oOh!media’s creative and innovation hub POLY, picks his favourite Out of Home Work from around the world for the first half of 2025.

  • ANZ digital billboard sponsored content for the Australian Open
    January 21, 2025
    Creative Inspiration

    ANZ Falcon®

    oOh!media and POLY have taken ANZ’s iconic Falcon® campaign to new heights with multiple innovative Out of Home executions.

  • ANZ scalable 3D digital billboard campaign
    December 9, 2024
    Creative Inspiration

    2024’s Most Unmissable Out of Home Creative Campaigns

    Alex Rog, Strategy Director, takes a look back at POLY’s brilliant Out of Home creative ideas that turned heads and built brand fame this year.

  • Myer black friday billboard advertising melbourne
    November 29, 2024
    Case Study

    MYER

    MYER connected with Australians across our Road and Street environments to increase sales volume and brand presence during Black Friday.

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