Campaign Inspiration

When Dry July, traditionally the slowest month for beer sales, collided with broader retail headwinds, Mountain Culture recognised the need to go beyond tried-and-true tactics to maintain momentum.

Hard Rated marked the launch of the latest flavour in their range by going full orange with striking 3DA and bus shelter special builds.

Lite n’ Easy connected with their audience over the New Year, across our Road and Street environments, to help them reach their health goals.

Swarovski connected with Australians across our Street and Retail environments to drive consideration throughout the critical retail period from November to December.

Mobile Muster turned three classic bus shelters into interactive art installations to drive change in phone recycling behaviour.

Rexona mapped their message along the consumer journey, getting in front of customers at multiple touchpoints across our Street, Billboard, and Rail networks.

Bringing the heat to the streets on cold winter days, Oak dared people to rethink how they enjoy their favourite flavoured milk by heating it up.

Josh Gurgiel, head of oOh!media’s creative and innovation hub POLY, picks his favourite Out of Home Work from around the world for the first half of 2025.

oOh!media and POLY have taken ANZ’s iconic Falcon® campaign to new heights with multiple innovative Out of Home executions.

Alex Rog, Strategy Director, takes a look back at POLY’s brilliant Out of Home creative ideas that turned heads and built brand fame this year.