Campaign Inspiration

Swarovski connected with Australians across our Street and Retail environments to drive consideration throughout the critical retail period from November to December.

Grey Goose connected with Australians across our Road and Retail environments to drive preference with premium positioning throughout the Australian Open.

Mobile Muster turned three classic bus shelters into interactive art installations to drive change in phone recycling behaviour.

Rexona mapped their message along the consumer journey, getting in front of customers at multiple touchpoints across our Street, Billboard, and Rail networks.

Bringing the heat to the streets on cold winter days, Oak dared people to rethink how they enjoy their favourite flavoured milk by heating it up.

Josh Gurgiel, head of oOh!media’s creative and innovation hub POLY, picks his favourite Out of Home Work from around the world for the first half of 2025.

oOh!media and POLY have taken ANZ’s iconic Falcon® campaign to new heights with multiple innovative Out of Home executions.

Alex Rog, Strategy Director, takes a look back at POLY’s brilliant Out of Home creative ideas that turned heads and built brand fame this year.

MYER connected with Australians across our Road and Street environments to increase sales volume and brand presence during Black Friday.

Out-of-home has been having a global moment in 2024. Spend in the channel continues to grow, as does its sophistication with presentation.