Bringing the heat to the streets on cold winter days, Oak dared people to rethink how they enjoy their favourite flavoured milk by heating it up.
Running across our Street and Billboard networks, the ‘Heat Your Oak’ campaign connected with cold commuters, telling them to fight back against the freeze and ‘give winter the finger’.
Utilising the dynamic capabilities of our digital large format network, Oak delivered contextual relevance, triggering their campaigns appearance when temperatures dropped into low single digits.
For those waiting in the chill, heated bus shelter special build warmed them at the push of a button.
