Regional Out of Home Advertising

Connecting brands with
regional audiences

Regional Australia is home to some of the country’s fastest-growing cities, creating new opportunities for brands to reach valuable audiences. Across billboards, retail centres, airports, office towers, street furniture and universities, oOh! connects brands with regional Australians at scale through a mix of digital and classic Out of Home advertising.

media partner (IMAA)

sales team (Media i)

Aussies in regional Australia

reach over 4 weeks

Unlock the power of regional

A market on the rise

Regional Australia represents 37% of the population across 15 of Australia’s major cities. With strong population growth, rising household incomes
and thriving local economies, regional audiences offer brands the opportunity to connect with consumers who are shaping Australia’s future.

Digital billboard in regional Victoria - Ballarat

Unmatched scale

With coverage across all 15 major regional cities, oOh! offers unmatched scale beyond the capitals, reaching 84% of the regional population over 4 weeks (MOVE). Building on more than 30 years of investment, oOh! continues to strengthen its regional presence through site upgrades and expansion into new locations.

Built for reach

Out of Home is one of the most consumed media channels in regional Australia, delivering strong visibility and engagement in environments with less clutter. With regional cities acting as hubs for work, shopping, education and leisure, OOH offers brands an effective way to connect with large, active audiences at scale.

More insights

Regional classic billboard advertising in Geelong, Victoria

Ten Million Reasons Why The Five-Cap-City Buy No Longer Adds Up

Australia’s media playbook is overdue for a rethink. With more than a third of the population now living outside capital cities and regional economies booming, the long-held assumption that five metros equal national reach is no longer fit for purpose, writes Mark Fairhurst, Chief Revenue Officer, oOh!media.

Regional billboard advertising Australia. Beyond the city regional retreat

Leading marketers look beyond the city as oOh!media showcases the power of regional Out of Home

oOh!media has brought together senior marketing leaders to highlight the growing importance of consumers living in regional Australia.

Out-of-home continues rewriting the rules of Australian marketing and media

Mark Fairhurst, oOh! Chief Revenue Officer shares insights into shifting mindsets in the industry, evolving technology, the ever-changing media landscape, and what’s to come in 2026.

oOh!media launches Wollongong’s first-ever large-format digital billboard

oOh!media has unveiled Wollongong’s first digital Out of Home billboard, marking a major milestone for advertisers wanting to connect with one of New South Wales’ fastest-growing regional audiences.

Source: MOVE, oOh!media, Reference Lunar 28/07/25-24/08/25, Regional Only Assets Road, Retail, Street, Airport & Uni, Regional Australia, default SOT

Tailoring solutions to meet any objective

“Collaborating with oOh! and BINGE has been a seamless process”

Sarah Newcombe, Group Planning Director
Mindshare

“Partnering with oOh!media has been a transformative experience for Melbourne Airport.”

Jai McDermott, Chief of Ground Transport, Property & Retail
Melbourne Airport

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