Campaign Inspiration

Tassal Salmon sought to position salmon as a nutritious, delicious, quality everyday protein in order to drive greater purchase amongst meat & seafood buyers both new and established. ​

POLY worked with Heineken to ask the public to invite their mates for beer, using nicknames to trigger a moment of fame on digital screens.

Over a three-month period, Nando’s sought to position themselves as the top choice for younger consumers by boosting sales through promotions and product highlights.

Young people speaking to young people: Re:act road safety education campaigns encourage young Australian drivers to choose safer speed.

Barbie has become the iconic symbol of winter, colouring Out of Home in a delightful and vibrant shade of pink.

NAB sought to increase awareness and consideration of the ‘NAB Deposits’ campaign among the key audience of 18-39 year olds and clearly communicate how their deposit products, (transactions and savings accounts) support customers in their everyday financial needs.

POLY worked with real beauty pioneer Dove, in partnership with Butterfly Foundation in order to call for a National Inquiry into body image through a live dynamic digital campaign.

Maybelline used our Street and Study networks to connect with their target audience, helping consumers find their Foundation Fit.

To showcase Amazon Prime’s new television series, Citadel, POLY took over Melbourne Central Rail and Retail for a show-stopper.

Pepsi aimed to create awareness for their new brand, Bubly, increasing sales and market penetration with the launch of their new product.