Posted in
Case Studyon
Airwallex
Cutting through in a crowded industry
As a new brand in the B2B fintech space, Airwallex sought to build awareness with precision, launching their first brand campaign with high-impact and minimal wastage.
The goal? Utilise the strengths of the oOh! multi-environment network to engage Airwallex’s premium audience across our Billboard, Airport, Office, and Metro Rail networks.
Category:
High-value professionals
Media:
Billboard, Airport, Office, Rail, 100% share with oOh!
Audience and objective-led planning
Leveraging creative expertise and effectiveness data, Airwallex’s audience-driven, multiformat approach delivered 180m impressions across a mix of four environments – 5x more than utilising Billboards alone – strategically powering up frequency to a targeted audience, and minimising wastage with a single Out of Home supplier.
Immediate sales outcomes
Creating impact felt across the whole funnel, the campaign delivered standout results, seeing +386% awareness, +267% familiarity, and +180% consideration. Importantly, the campaign generated response, where almost 9 in 10 people exposed to the campaign took action, 53% made a search online or visited the website, and 1 in 5 signed up for Airwallex post-exposure.
