oOh!media and its creative and innovation hub POLY, helped to launch Rexona’s entry into a new category with a bold and bright Out of Home campaign.
Taking over Melbourne’s iconic Flinders Street Station – jokingly renamed ‘Flinders Feet Station’, with a special build activation featuring free sampling, Rexona created an unmissable moment for commuters along their daily journeys.
Additionally running across our Rail, Street, and Billboard networks, the campaign sought to break taboos about body odour with humour, using iconic nicknames for our body parts.
Entering a new product in a different category, Rexona mapped the consumer journey across our network, ensuring their ability to get in front of consumers at multiple touchpoints on the non-linear path to purchase.
