Campaign Inspiration

AustralianSuper sought to enhance brand recall and improve key brand metrics and boost awareness among Australians aged 50+ who are preparing for retirement.

By leveraging the power of digital immediacy in Out of Home and tapping into the cultural zeitgeist surrounding Taylor Swift’s 2024 tour, Dulux created a “fame moment” for the brand, enhancing relevance and resonating deeply with audiences.

Alinta Energy sought to drive brand awareness, create impact, and ensure comprehension of Alinta Energy’s new brand positioning.

In partnership between Netflix and the Taronga Conservation Society, the ‘Netflix Marquee’ landed Down Under for the first time.

In a fun and cheeky collaboration, Lynx launched an innovative marketing campaign celebrating Lynx Africa as the “Greatest of All Time” in the world of men’s deodorant fragrances.

Youi sought to increase their customer base with a new brand proposition: ‘Insurance that’s a bit more you-shaped’.

POLY worked with Heineken to ask the public to invite their mates for beer, using nicknames to trigger a moment of fame on digital screens.

Over a three-month period, Nando’s sought to position themselves as the top choice for younger consumers by boosting sales through promotions and product highlights.

Young people speaking to young people: Re:act road safety education campaigns encourage young Australian drivers to choose safer speed.

Barbie has become the iconic symbol of winter, colouring Out of Home in a delightful and vibrant shade of pink.