Posted in
Case Studyon
Swarovski
+%
increase in buyers
+%
increase in transactions
+%
of buyers new to the brand
The campaign objective
Increase consideration for Swarovski during the Holiday season by driving awareness and encouraging trial, among premium gift shoppers.
The oOh! Solution
Swarovski connected with their audience of premium shoppers at key moments across our Street and Retail environments across Sydney, Melbourne, Brisbane, Adelaide, and Perth throughout November to December.
What did the data tell us?
The campaign achieved its core objective of driving awareness and consideration during a critical retail period. Droving strong seasonal engagement, the campaign attracted new customers and resonated with affluent, female-skewed audiences across key metro areas.
Key Insights:
+%
increase in buyers
+%
increase in transactions
+%
of buyers were new to the brand
