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Case Studyon
Alinta Energy
In a 3-month period, Alinta Energy reached Australians utilising the oOh! Road network with premium high impact placements to capture the attention of audiences and to increase awareness of Alinta Energy.
The campaign objective
Alinta Energy sought to drive brand awareness, create impact, and ensure clear understanding of Alinta Energy’s new brand positioning, focusing on sustainability, within a cluttered category.
Campaign timing:
3 months
Category:
Energy
Active Markets:
National
Audience
People 18 – 65
The oOh! Solution
With brand fame as a priority, we scheduled premium, high-impact placements on our large-format digital screens across major roads. This strategy was designed to capture audience attention and boost brand awareness.
What did the brand uplift data tell us?
Alinta Energy successfully reached its audience with strong recall and consideration uplifts
Alinta Energy’s Large Format campaign drove a 17% increase in brand awareness and 81% boost in consideration. Recall was strong with 34% among families and 27% among 18-39 year olds. 35% visited the website, 34% indicated they switched brands, and 27% explored sustainability efforts.
