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Case Studyon
AustralianSuper
AustralianSuper sought to enhance brand recall and improve key brand metrics and boost awareness among Australians aged 50+ who are preparing for retirement.
The campaign objective
To enhance brand recall, improve key brand metrics and boost awareness among Australians aged 50+ who are preparing for retirement.
Campaign timing:
2 months
Category:
Superannuation
Active Markets:
National
Target Audience
People 50+
The oOh! Solution
AustralianSuper connected with Australians at key moments of life balance by strategically using our Road, Street, Rail, and Office environments to maximise awareness and strengthen brand recall.
What did the brand uplift data tell us?
The campaign achieved significant results in reaching its target audience, with 72% of those impacted taking action.
Additionally, 32% visited the AustralianSuper website or signed up after seeing the ads.
The campaign’s clear messaging positioned the brand as:
- Helpful
- Supportive
- Trustworthy in preparing members for retirement
