Real beauty pioneer, Dove partnered with Butterfly Foundation to call for a National Inquiry into body image in the hope to bring about real change to harmful body ideals in Australia. The first of its kind multi-channel campaign featured advertising that visually evolves as more Australians sign the petition.
Dove and PHD engaged our POLY and Technology teams to bring the idea to life across iconic outdoor digital screens such as The Bourke with responsive ads hosting a live tally that in turn evolves the artwork as more Australians sign the petition.
“At POLY, we’re proud to have partnered with Dove, Butterfly and PHD to bring this important campaign to life. As a creative and innovation hub, we’ve pushed the boundaries to engage audiences via Out of Home and show them the impact of their support in real-time. It’s thrilling to see how technology can be used to drive social and political change. Dove’s campaign is a testament to POLY’s creativity and passion for innovation.”
Neil Ackland, Chief Content, Marketing & Creative Officer, oOh!
