Posted in
Case Studyon
Oroton
+%
increase in transactions
%
increase in buyers
+%
increase in brand penetration
The campaign objective
Drive consideration for Oroton during Mother’s Day through high impact Out of Home placements.
The oOh! Solution
Engage Oroton’s target audience across our Retail, Street, and Rail networks in Sydney and Melbourne across April-May.
What did the data tell us
Oroton delivered strong customer acquisition and transaction growth during the campaign period while increasing brand penetration, maintaining a high proportion of new customers and strengthening its position within the retail category.
Key Insights:
+%
increase in transactions
%
increase in buyers
+%
increase in brand penetration
