Posted in
Case Studyon
Oroton
+%
increase in transactions
%
increase in buyers
+%
increase in brand penetration
The campaign objective
Drive consideration for Oroton during Mother’s Day through high impact Out of Home placements.
The oOh! Solution
Engage Oroton’s target audience of established shoppers across our Retail, Street, and Rail networks in Sydney and Melbourne across April-May, taking a multi-format approach to reinforce momentum among shoppers during Mother’s Day.
What did the data tell us
Oroton delivered strong customer acquisition and transaction growth during the campaign period, outperforming the broader Bespoke Retailers category compared to pre-campaign – increasing brand penetration, maintaining a high proportion of new customers, and strengthening its position within the retail category.
Key Insights:
+%
increase in transactions
%
increase in buyers
+%
increase in brand penetration
