Posted in
Case Studyon
Koala
Capturing stand out moments amongst the mess
How do you drive relevancy of washable covers to everyday moments and convert those moments of clever engagement to action?
The goal: Bring Koala to the forefront of conversation with impact
and relevant environments to increase sales across the
washable cover portfolio.
Category:
Young, affluent Aussies
Media:
Billboard, Street, Office, 100% share with oOh!
Campaign objective
Use OOH in relevant environments to highlight the benefits of washable covers to audiences in metro areas to drive greater awareness and consideration and ultimately sales for Koala furniture. 100% share across the oOh! Billboards, Street & Office Network in Sydney, Melbourne, Brisbane, Adelaide, Perth & Canberra during December 2025 & January 2026.
Outcomes
Koala delivered a standout performance during the campaign window, high-value customers contributing strongly and brand penetration lifting. While high-value customers contributed strongly and brand penetration lifted, Koala reinforced its position in market, translating targeted reach into strong growth and meaningful gains across the full funnel.
Of those who recalled the oOh! campaign:
Source: oOh! Road, Street & Office – Koala Research | Timing: January 2026 | Research Panel: PureProfile |
All Respondents total n=1,003 (Sydney, Melbourne, Brisbane, Adelaide, Perth) |
