A dragon on the loose in Sydney not only set fire to a billboard, but set tongues wagging as the latest example of a faux out-of-home (FOOH) stunt using the power of CGI.
AustralianSuper sought to enhance brand recall and improve key brand metrics and boost awareness among Australians aged 50+ who are preparing for retirement.
By leveraging the power of digital immediacy in Out of Home and tapping into the cultural zeitgeist surrounding Taylor Swift’s 2024 tour, Dulux created a “fame moment” for the brand, enhancing relevance and resonating deeply with audiences.
Schweppes undertook a creative refresh and optimised design principles in line with proven best practice for their OOH creative. In doing so they cleared a path within a cluttered category creatively by exceeding category growth for average buyers.
In a fun and cheeky collaboration, Lynx launched an innovative marketing campaign celebrating Lynx Africa as the “Greatest of All Time” in the world of men’s deodorant fragrances.
Tassal Salmon sought to position salmon as a nutritious, delicious, quality everyday protein in order to drive greater purchase amongst meat & seafood buyers both new and established.
