Tourism NT

In collaboration with Tourism NT, we created these engaging special build bus shelters that featured a QR code link to bespoke native content on our Junkee platform. The campaign successfully bridged the online and offline experience, immersing commuters across Australia’s Eastern Seaboard.

Commuters were drawn in with unique creatives of the stunning scenery in the Northern Territory positioning the NT as the ideal domestic destination for a relaxing holiday accompanied by custom, native content on the Junkee website with the chance to go into the draw to win an NT holiday.