Through the use of Out of Home, Subway was able to focus on formats that match the quality and quantity of their offering. oOh! special build billboards were the perfect solution to deliver high impact and brand fame using life-sized extensions of their latest Subway TVC to emphasise the size and scale of their iconic footlong sub.

This unmissable billboard campaign was the Big, Bold and Bright winner in the OMA’s Creative Collection for Q1 2021.