Pepsi train station advertising

Taking over Flinders Street Station in Melbourne, Pepsi’s high impact station takeover and experiential activation utilised large format decals throughout the station, accompanied by digital activity on Rail portraits and oOh!’s infamous Wonder Wall to make the brand unmissable and drive awareness of the experiential activity.

The immersive rail advertising showcase from Pepsi won the OMA’s Best use of Multi-Format for Q1 2021.