oOh!media has expanded its premium large format digital network in South East Queensland with the launch of four new digital billboards in Brisbane’s Fortitude Valley, Toowong and Rocklea, delivering advertisers greater scale, reach and impact across some of the city’s most valuable locations.
Located at the corner of McLachlan and Brunswick Streets, the Fortitude Valley site captures inbound traffic exiting the Story Bridge and entering one of Brisbane’s most vibrant retail, dining and lifestyle precincts, including the highly sought after James Street precinct, providing brands with strong visibility among affluent inner-city audiences.
Positioned on Milton Road in Toowong, the second digital billboard reaches citybound travellers, providing strong visibility along a key commuter route between Mount Coot-tha and the Brisbane River and is in close proximity to major destinations including Suncorp Stadium.
Extending oOh!’s reach further west, a new double-sided digital billboard on the Ipswich Motorway at Rocklea delivers significant scale among commuter and freight traffic moving between Brisbane’s CBD, Ipswich and one of Australia’s fastest-growing urban corridors.
Combined the four new sites generate more than 1.8 million impressions over a typical month¹, adding further scale to oOh!’s Queensland Billboard network, which now reaches 99% of the metro population monthly².
Mark Fairhurst, Chief Revenue Officer at oOh!media, said: “Brisbane remains a key growth market for both advertisers and oOh! and is an increasingly important city for brands looking to reach engaged and influential consumers.
“As Brisbane continues to grow and invest in major infrastructure ahead of the 2032 Olympic and Paralympic Games, demand for premium audience connections will only increase. These new digital billboards enhance our coverage across key audiences and create new opportunities for advertisers to connect with audiences at scale. Combined with our Brisbane Airport network and long-standing Brisbane City Council street furniture partnership, they further enhance our ability to deliver powerful audience reach across the city through a connected network of premium assets.”
Sources:
- MOVE CD10, oOh!media, Reference Lunar 28/7/25-24/8/25, Billboards, P14+, Brisbane, Default SOT
- MOVE CD10, oOh!media, Reference Lunar 28/7/25-24/8/25, QLD Billboard Network, P14+, Brisbane, Default SOT
