Airwallex has recorded significant brand gains following a multi format Out of Home campaign planned by Accenture Song and delivered through oOh!media’s national network.
Campaign results revealed a 386% increase in awareness, a 267% lift in familiarity and a 180% rise in consideration, with nine in 10 people exposed to the campaign took action.
Generating more than 184 million impressions, the campaign delivered five times the reach of a billboard-only approach.
“This campaign was our largest brand campaign to date, designed to fundamentally shift how businesses understand who we are and what we offer,” said Airwallex marketing director ANZ, Jennifer Snell.
“Our ambition was to position Airwallex as the future of finance by showcasing the full breadth of our platform and challenging outdated, ‘clunky’ ways of managing global financial operations.
“By reaching high‑value decision‑makers in the right environments with the right message, we’ve not only driven exceptional awareness, but also deeper comprehension of how our solutions can help businesses operate faster, smarter and without borders.”
Built on audience-led planning, the fintech’s first Australian campaign leveraged oOh!’s premium network and airport, Qantas lounges, office towers, retail, street, metro rail and billboards.
“What made this campaign work was treating Out of Home as more than a collection of formats,” said oOh!media head of product and POLY strategy, Mel Duffy.
“It was about understanding the role each one plays and how they work together to build momentum.
“When you plan in an audience first, objective led way and show up consistently across the journey, it delivers the kind of frequency and relevance that actually shifts behaviour.
“For a new brand targeting a premium audience, that approach really mattered, and you can see it in the results.”
