oOh!media will launch the largest digital screen on the Melbourne Metro Tunnel to date, with a new large format, full-motion digital asset at Town Hall Station, one of the network’s most architecturally striking and engaging locations.
Measuring 16 metres in length and 4.5 metres in width, the landmark digital screen includes scalable 3D and 3D Anamorphic capability to drive immersive storytelling and offering brands a powerful platform to reach commuters with scale and clarity.
Opened in late November, the Metro Tunnel has changed the way commuters travel around Melbourne, with peak‑hour services now arriving every three minutes. The network’s five high‑footfall stations, Arden, Parkville, State Library, Town Hall and Anzac are driving audience growth across the transport corridor, creating a powerful new Out of Home opportunity for advertisers.
Mark Fairhurst, Chief Revenue Officer, oOh! said: “The Metro Tunnel is quickly becoming one of Melbourne’s most valuable commuter environments, and this new site gives brands the scale and creative flexibility to truly stand out. Research from Analytic Partners shows creative can drive up to 41% of ROI, which is why we’re partnering closely with agencies and clients to push what’s possible in full-motion and 3D, ensuring campaigns make the most of this high-impact location.”
Some of Australia’s leading brands including, NAB, AGL, and Woolworths Group debuted across the 100% fully digital, state-of-the-art LED Metro Tunnel screens when it launched late last year. The introduction of the Town Hall digital screen builds on oOh!’s ongoing investment in delivering unmissable OOH environments across the Metro Tunnel.
oOh! recently trialled a full‑station domination across State Library and Town Hall stations for a major superannuation fund, where pillar wraps and wall decals transformed two of the network’s highest‑traffic corridors into a cohesive brand experience.
With both Sydney Metro and Melbourne Metro Tunnel now part of oOh!’s portfolio, brands have a media-first opportunity to dominate two of Australia’s largest CBDs simultaneously, allowing advertisers to reach millions of commuters daily across two transformative rail networks.
