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It’s Worth a Shot

Sydney airport billboard it's worth a shot

As POLY’s parent company, oOh!media is our greatest collaborator. We leverage our creative know-how to engage, entertain and inform Australians about a huge range of causes, products, and brands via oOh!’s vast national OOH network. With over 35,000 static, digital and interactive assets, oOh! was instrumental in forging the national COVID-19 vaccination effort forward by encouraging Australians everywhere — from Dubbo to Darwin — to get jabbed.  

We worked alongside oOh! to develop a simple but highly effective campaign broadcasting localised, real-time state vaccination data and encouraging eligible Australians to join the movement as soon as possible whilst magnifying extensive organic media coverage.

It's worth a shot retail

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September 8, 2025
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Swarovski connected with Australians across our Street and Retail environments to drive consideration throughout the critical retail period from November to December.

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Grey Goose connected with Australians across our Road and Retail environments to drive preference with premium positioning throughout the Australian Open.

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Lite n’ Easy amplified their Express Meal Kit range, increasing awareness, consideration, and usage amongst their audience.

Bus shelter advertising in Sydney, Mobile Muster "However It Dies" special build
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Mobile Muster ‘However It Dies’

Mobile Muster turned three classic bus shelters into interactive art installations to drive change in phone recycling behaviour.

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Rexona whole body deodorant

Rexona mapped their message along the consumer journey, getting in front of customers at multiple touchpoints across our Street, Billboard, and Rail networks.

Melbourne bus shelter advertising special build, Oak 'heat your Oak' campaign
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Creative Inspiration

OAK ‘Heat Your OAK’

Bringing the heat to the streets on cold winter days, Oak dared people to rethink how they enjoy their favourite flavoured milk by heating it up.