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It’s Worth a Shot

Sydney airport billboard it's worth a shot

As POLY’s parent company, oOh!media is our greatest collaborator. We leverage our creative know-how to engage, entertain and inform Australians about a huge range of causes, products, and brands via oOh!’s vast national OOH network. With over 35,000 static, digital and interactive assets, oOh! was instrumental in forging the national COVID-19 vaccination effort forward by encouraging Australians everywhere — from Dubbo to Darwin — to get jabbed.  

We worked alongside oOh! to develop a simple but highly effective campaign broadcasting localised, real-time state vaccination data and encouraging eligible Australians to join the movement as soon as possible whilst magnifying extensive organic media coverage.

It's worth a shot retail

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November 28, 2024
Creative Inspiration

POLY’s Josh Gurgiel Picks His Favourite OOH Work From 2024

Brownes Dairy and MITP Agency have launched the brand’s new high-protein products via a new outdoor campaign, with bus stop placements spanning across the greater Perth area.

November 17, 2024
Creative Inspiration

Brownes Dairy and MITP Agency work up a sweat for CHILL +Protein out of home campaign

Brownes Dairy and MITP Agency have launched the brand’s new high-protein products via a new outdoor campaign, with bus stop placements spanning across the greater Perth area.

Digital train station advertising takeover in Melbourne, The Joker
October 3, 2024
Creative Inspiration

Joker: Folie à Deux

oOh!media and POLY launched a striking activation at Flinders St station, shining the spotlight on the highly anticipated film Joker: Folie à Deux.

Sydney Taylor Square billboard for House of the Dragon classic creative special build
June 17, 2024
Creative Inspiration

BINGE: House of the Dragon Season 2

A dragon on the loose in Sydney not only set fire to a billboard, but set tongues wagging as the latest example of a faux out-of-home (FOOH) stunt using the power of CGI.

Large format digital billboard featuring AustralianSuper creative
February 29, 2024
Case Study

AustralianSuper

AustralianSuper sought to enhance brand recall and improve key brand metrics and boost awareness among Australians aged 50+ who are preparing for retirement.

Digital billboard featuring Dulux Taylor Swift dynamic creative
February 27, 2024
Creative Inspiration

Dulux Taylor Swift Radio

By leveraging the power of digital immediacy in Out of Home and tapping into the cultural zeitgeist surrounding Taylor Swift’s 2024 tour, Dulux created a “fame moment” for the brand, enhancing relevance and resonating deeply with audiences.