oOh! expands partnership with News Corp Australia to deliver ‘Top Story’, timely news updates
In today’s rapidly changing world, staying up to date with the latest news headlines is more important than ever. That’s why we are excited to announce the expansion of our multi-year exclusive news partnership with News Corp Australia, to include our new feature called ‘Top Story’. This new offering will keep audiences informed of news as it happens across the majority of oOh!’s digital asset portfolio.
What is Top Story?
Top Story is a newly launched feature on our Study, Office, Retail, Rail, and selected Fly, Street and Road digital screens that highlights the most significant news headlines. Its purpose is to engage audiences who are on the move and provide them with essential updates on major stories at a local, national and global level. Through our expanded partnership with News Corp Australia, we are committed to delivering high-quality and timely news.
Why are we offering this?
As Australia’s leading Out of Home provider, we are constantly seeking ways to collaborate with our content partners to inform and engage audiences on a large scale. Our partnership with News Corp Australia has grown significantly over the past year. With the introduction of ‘Top Story’ on our digital screens, we are now able to showcase the most compelling and relevant news of the day. Our news content is designed to be informative and ultimately enhance people’s daily lives within their surrounding environments.
By incorporating a combination of advertising and informative content on our digital screens, our goal is to enrich the audience experience by providing contextually relevant information. This approach not only adds value to viewers but also encourages extended engagement with our screens. Consequently, it allows us to attract more attention for brands advertising on our screens.
oOh!’s technology brings ‘Top Story’ to life:
By seamlessly integrating our proprietary DOOH publishing platform with a custom execution of News Corp Australia’s publishing platform and having a dedicated team from both organisations overseeing the curation, optimisation, and distribution of the ‘Top Story’ product, our partnership ensures that our digital screens receive updates of the latest and most relevant news. This integration allows us to consistently deliver up-to-date and important news headlines to the public.
What does this mean for audiences?
Through our exclusive multi-year partnership with News Corp Australia, our screens will continuously provide timely news updates, especially during dynamic events or rapidly changing situations such as the leading headlines, sports events, or local incidents. We recognise the importance of keeping audiences informed about significant news events, empowering them to keep up to date in an ever-evolving world.
