Mat Yelavich joins oOh! as Chief Technology & Information Officer

Chief Technology & Information Officer

Leading technology executive Mat Yelavich joins oOh!media as its new Chief Technology & Information Officer, charged with leading the company’s digital transformation at a time of increasing opportunity for the Out of Home sector.

Mr Yelavich has a strong background in technology delivery and strategic leadership in both media and other industries. He will commence his role with oOh! on 13 October and arrives from a similar position at Chartered Accountants Australia & New Zealand.

Prior to that, he spent 10 years at Nine Entertainment in various positions including Group Chief Information Officer. There he played a major role in the digital transformation of one of Australia’s largest media organisations, leading the technology strategy as well as the extensive integration work following Nine’s acquisition of Fairfax Media.

After beginning his career at Nine, Mr Yelavich progressed to other roles at Grass Valley Australia, BSkyB and Al Jazeera International, building wide-ranging local and international experience, including supporting emerging news gathering and production technologies.

oOh! CEO Cathy O’Connor said that with data and the increasing digitisation of ad buying now an important part of the company’s focus, Mr Yelavich was well placed to help the company drive towards new commercial opportunities.

“We have a market-leading position in data and scale in Out of Home. Mat is the strategist we’ve been looking for to take us to the next level when it comes to deploying technology to build the business and capitalise on our unique strengths for the benefit of our customers,” she said.

“He has an outstanding track record of delivering enterprise-wide innovation in technology, extensive media industry experience, and the vision required in a dynamic and rapidly changing industry. We are very much looking forward to him joining the leadership team.”

Mr Yelavich said he was excited to be joining oOh! at a time of growth opportunities. “I feel privileged to be working with Cathy and the leadership team, and it’s great to be joining such a fantastic organisation. I’m absolutely driven to make an impact, drive innovation and help further oOh!’s transformation.”