oOh!media has extended its long‑term partnership with the Australian Open in a multi‑year deal that brings the excitement, energy and cultural impact of the Grand Slam to millions of Australians across oOh!’s national Out of Home network.
Throughout the three-week tournament, which includes Opening Week and two weeks of main draw competition, brands can connect with audiences at every stage of the event, from the anticipation of qualifying through to the intensity of the finals. Dynamic OOH content will deliver countdown moments, breaking headlines, live scores and match highlights, in real time and across all seven oOh! formats, helping brands stay relevant as the tournament unfolds.
During AO26, advertisers such as Jacob’s Creek, Qantas Frequent Flyer, Philips, Adobe, NRMA Insurance, and Airtasker connected their brands with oOh!’s dynamic tennis content to reach audiences across the country at scale.
For the first Grand Slam of the year, Melbourne is transformed into a global stage, driving more than 3.38 million passenger movements through Melbourne Airport alone. With oOh!’s national OOH network present from arrival to departure, the AO becomes one of summer’s most visible cultural moments, reaching audiences at a time when attention to the tennis is high.
Phil Brook, Director of Audience, Tennis Australia, said: “This is the biggest event in the world during January, and we want to be across every screen possible. Our partnership with oOh! enables us to reach more eyeballs, build more interest in tennis, and connect with fans wherever they are. In addition, we have a huge international and interstate audience and when they step off the plane, the first thing they see is Australian Open content across Melbourne Airport. That is the impact of our partnership, which continues to grow stronger each year.”
Bel Harper, Chief Product and Marketing Officer at oOh!media, said: “Collaborating with the Australian Open lets us create richer, more relevant moments for brands and audiences alike, with dynamic digital content delivered in the right context driving measurable uplift for advertisers. As we reach the defining month of summer, it is a clear demonstration of how oOh! helps brands cut through and connect on an unmissable scale. It is the ideal time for marketers to explore how these moments can elevate their summer campaign activity.”
This year’s Australian Open saw a record attendance of more than 1.37 million attendees across the three-week event, and it continues to deliver significant cultural and economic impact. In 2025, the AO injected nearly $565.8 million into the Victorian economy, cementing its status as Australia’s largest economic driver in sport and reinforcing its position as one of the nation’s most influential sporting events.
