oOh!media and Cricket Australia have signed an Out of Home content agreement to deliver official cricket news, match countdowns, highlights and live scores across the entire 2026–27 Australian NRMA Insurance Men’s Test season.
The program will keep fans connected with the game across oOh!’s full digital network comprising Airports, Billboards, Retail centres, Street Furniture, Rail, Offices and Study environments, while creating new opportunities for brands to align with live sporting moments as they unfold.
The 2026–27 season begins in August with Australia’s two-Test series against Bangladesh in Darwin and Mackay, followed by a four-Test campaign against New Zealand across Perth, Adelaide, Melbourne and Sydney from December 2026 through to January 2027. The season concludes with the once-in-a-generation 150th Anniversary Test at the MCG in March 2027, commemorating 150 years since the first Test match was played at the ground in 1877.
The extended collaboration builds on the success of last summer’s NRMA Insurance Men’s Ashes Series, including the award-winning ‘First Ball’ campaign, which showcased how OOH can bring live sporting moments closer to fans and set the stage for this season’s expanded rollout.
Mark Fairhurst, Chief Revenue Officer, oOh!media, said: “The success of last summer’s Ashes program demonstrates what’s possible when great activations come together to bring audiences closer to the moments that matter. By extending our collaboration with Cricket Australia across the full Test season, we’re giving fans greater access to the game wherever they are, while creating new opportunities for brands to be unmissable during the cultural moments that matter.”
Teresa Basile, Head of Brand & Marketing, Cricket Australia, said: “Last summer’s Ashes collaboration showed how cricket content can engage fans beyond the match day experience. We’re excited to build on that with oOh!media across the 2026/27 NRMA Insurance Men’s Test series, and the 150th Anniversary Test Match.”
The agreement further strengthens oOh!’s live content offering and reinforces the growing role of OOH as a channel for delivering timely, relevant and engaging experiences that connect audiences, content partners and brands.
