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Case Studyon
Twisted Treats
Extending reach with multiformat
Seeking to accelerate summer sales by driving awareness and consideration, Twisted Treats served up a multiformat Out of Home campaign across our Billboard, Street, and Retail networks.
The goal? Connect with Twisted Treats’ audience to deliver strong visibility across key metro markets with a 100% oOh! campaign, extending reach by 15% with a multiformat approach.
Campaign timing:
2 months
Active markets:
NSW, VIC, QLD
Media:
Billboard, Street, Retail
Translating strong audience alignment into meaningful outcomes
Utilising programmatic weather triggers, the campaign reinforced relevance across the warmer season (January & February) – showing up more often, in more places, and in the moments that matter.
Turning a focused Out of Home presence into measurable purchase behaviour, the campaign delivered a 22% increase in buyers year-on-year, and 13% growth in brand penetration, proving long-term impact far beyond the summer season.
Data as compared to pre-campaign period.
Source: Coles360, total customers of Twisted Treats; During campaign period, During: 12/01/2026-22/02/2026 & Pre-Campaign:25/08/2025-05/10/2025, Markets: Sydney, Melbourne & Brisbane, IPI (Inter-Purchase-Interval): 19 Weeks
