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Maybelline

+%
increase in buyers
+%
customers new to the brand
+%
increase in transactions
Street furniture, bus shelter advertising in Melbourne, featuring Maybelline advertisement

The campaign objective

Help consumers find their Maybelline Foundation Fit through education & awareness.

Digital advertising screen in university, Australia, featuring Maybelline advertisement

The oOh! Solution

Engage Maybelline’s audience across our Street and Study networks in the key markets of Sydney and Melbourne.

What did the data tell us?

The campaign delivered standout results, introducing new buyers to the brand and driving a noticeable uplift in transactions.

Key Insights:

+%
increase in buyers
+%
customers new to the brand
+%
increase in transactions

Digital advertising screen in university, Australia, featuring Maybelline advertisement

Tailoring solutions to meet any objective

“Collaborating with oOh! and BINGE has been a seamless process”

Sarah Newcombe, Group Planning Director
Mindshare

“Partnering with oOh!media has been a transformative experience for Melbourne Airport.”

Jai McDermott, Chief of Ground Transport, Property & Retail
Melbourne Airport

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