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Case Studyon
Maybelline Fit Me Foundation
Maybelline sought to create awareness and help consumers find their Foundation Fit with an Out of Home campaign across Street and Study.
+%
Increase in buyers
%
Of customers were new to the brand
+%
Increase in transactions
The campaign objective
Help consumers find their Maybelline Foundation Fit through education and awareness
Campaign timing:
1 month
Category:
Cosmetics
Active Markets:
Sydney & Melbourne
The oOh! Solution
Maybelline connected with their target audience at key points throughout their day across our Street and Study network to drive awareness and increase brand recall.
What did the data tell us?
The campaign successfully generated great results with an increase in customers and new buyers to the brand, largely impacting the increase of transactions
Key Insights:
+%
Increase in buyers
%
Of customers were new to the brand
+%
Increase in transactions
