The Outdoor Media Association (OMA) launched its Healthy Returns campaign, in partnership with Health and Wellbeing Queensland and Nutrition Australia, to tackle obesity and encourage Aussies to eat more vegetables.
Designed by POLY and and rolled out by OMA Members across the country, the bold, bright, and fun campaign encouraging Aussies to ‘buy in season for healthy returns’. By purchasing in-season produce, Aussie families contending with the rising cost of living can continue to eat well and save money.
The signs featured four vegetables: broccoli, carrot, corn and tomato. Alongside the heroes (vegetables) of the campaign, Healthy Returns celebrated diversity and inclusivity by featuring healthy bodies of all shapes and from all backgrounds, with a lively and positive emotive interaction between the talent and the vegetables.
By creating a fun and engaging atmosphere, POLY effectively showed that healthy eating can be enjoyable and accessible to everyone.
