Inspiration Maybelline

Posted in

Case Study

9 May, 2023

Maybelline

increase in buyers

customers new to the brand

increase in transactions

The campaign objective

Help consumers find their Maybelline Foundation Fit through education & awareness.

Digital advertising screen in university, Australia, featuring Maybelline advertisement

The oOh! Solution

Engage Maybelline’s audience across our Street and Study networks in the key markets of Sydney and Melbourne.

What did the data tell us?

The campaign delivered standout results, introducing new buyers to the brand and driving a noticeable uplift in transactions.

Key Insights:

increase in buyers

customers new to the brand

increase in transactions

Tailoring solutions to meet any objective

“Collaborating with oOh! and BINGE has been a seamless process”

Sarah Newcombe, Group Planning Director
Mindshare

“Partnering with oOh!media has been a transformative experience for Melbourne Airport.”

Jai McDermott, Chief of Ground Transport, Property & Retail
Melbourne Airport

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