To mark the return, and restore the passion and excitement of the 2022 Toyota AFL Finals Series, POLY were commissioned by the AFL to create a bespoke Out of Home spectacular.
Utilising team flags on a classic billboard, POLY’s creative design built up suspense and curiosity across the Finals Series, creating an evolving narrative and taking the community on a journey. Starting with all eight teams in the Finals Series on the site, every Monday, following a weekend of thrilling games, the losing teams were removed.
Simultaneously, the remaining flags were repositioned, revealing a small section of a message each week, keeping audiences and conversations engaged until the end of the series.
Before the Grand Final, the remaining two team flags were positioned to reveal the slogan that featured across the AFL Finals Series campaign across other media channels – 8 Stories. 1 Ending.
“The simplicity of the idea and alignment to our creative messaging – 8 Stories. 1 Ending – was seamless”
AFL
