Doritos food truck classics for the win

Doritos pushed the creative boundaries to deliver an Unmissable campaign at oOh!’s Newtown supersite. Doritos Food Truck Classics were brought to the street with an immersive campaign, lit with neon roof signage and special built in seats in an innovative and creative attempt to capture commuter attention. The campaign was awarded the Q1 Grand Prix in the OMA’S Q1 Creative Collection and was the Best use of Innovation Winner.